Background
The client inherited a coffee roasting business with a full production cycle and established channels for importing and distributing high-quality products. However, Max came to the conclusion that the project's visual style is outdated and does not reflect ambitious plans. Budget is limited, so the foundation of the branding will be stickers.
Idea
Our primary audience consists of urban dwellers who take the time to appreciate the nuances of their favorite beverage. We will demonstrate that we understand this busy aspect of our customers' lives. Mistakes happen all the time. There's no need to be afraid of them. They teach us. They shape our character. And we'll be there for our customers in those moments. We'll provide the energy to overcome any hardships. We'll show that we accept them just the way they are.
Metaphor
Who has never spilled their favorite beverage in life? The uniqueness of coffee is that its stain is always noticeable. Life in big cities is always bustling and rushed. We understand this aspect of consumers' lives.
The metaphor in the logo, in the form of a drop from a spilled beverage, can symbolize the exclusivity and quality of the coffee brand. In this metaphor, the drop represents a moment of great attention to detail, where every coffee drop is important and unique. It can also reflect the passion and dedication of the coffee producer and their desire to provide customers with an unforgettable and unique experience.
The name 'Blispark' is memorable and easy to read. The created stain also remotely resembles a spark, which complements the naming well.
The metaphor in the logo, in the form of a drop from a spilled beverage, can symbolize the exclusivity and quality of the coffee brand. In this metaphor, the drop represents a moment of great attention to detail, where every coffee drop is important and unique. It can also reflect the passion and dedication of the coffee producer and their desire to provide customers with an unforgettable and unique experience.
The name 'Blispark' is memorable and easy to read. The created stain also remotely resembles a spark, which complements the naming well.
